Non-credit program

Special topics in business (30 hours)

This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.

Fundamentals of International Marketing (30 hours)

Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Courses are non-credit transcript courses. A McGill transcript will be issued for these courses. The language of instruction is English. Courses can be taken individually.

Cost

  • $2175 CAD
  • Includes:
    • International health insurance
    • Course material
    • Official McGill transcript
    • Attestation of completion of program
    • Orientation session
    • Welcome and Farewell receptions

Download course outline

Desde

30 ene

Hasta

17 feb
Lugar
McGill University School of Continuing Studies, Montreal, Quebec, Canada
Horarios

3 weeks program

Contacto
shortprograms.scs@mcgill.ca

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