Este módulo introduce los principios clave de la planificación estratégica y su impacto en la competitividad empresarial. Se explorarán los diferentes niveles de estrategia (corporativa, competitiva y funcional), el proceso de planificación estratégica y la definición de la industria como base para el análisis y la toma de decisiones estratégicas.
Se abordará la relación entre el análisis financiero y la planificación estratégica, brindando herramientas para evaluar la viabilidad económica de las decisiones empresariales. Se trabajará en la diferenciación entre cálculos financieros y estratégicos, así como en la identificación y análisis de costos variables, fijos, directos e indirectos para una gestión eficiente de los recursos.
Este módulo proporcionará metodologías clave para la toma de decisiones estratégicas basadas en datos financieros. Se analizará el cálculo del punto de equilibrio, el margen de contribución y la evaluación de alternativas estratégicas y costos de oportunidad. Se aplicarán herramientas de análisis para optimizar la asignación de recursos y mejorar la eficiencia operativa.
Se explorará la creación y captura de valor como base para el desarrollo de ventajas competitivas sostenibles. Los participantes aprenderán a evaluar la alineación de actividades estratégicas con los objetivos empresariales y a aplicar el análisis VRIO para identificar y gestionar los recursos y capacidades estratégicas que diferencian a la empresa en el mercado.
Se analizarán estrategias financieras y de precios que impactan la rentabilidad y sostenibilidad del negocio. Se abordarán conceptos clave como políticas de precios, estrategias low price y price premium, y la evaluación de la rentabilidad de unidades de negocio. Además, se estudiarán herramientas de análisis de inversión, como la matriz BCG y la matriz Ansoff, para tomar decisiones de crecimiento y diversificación.
En este módulo se integrará la planificación estratégica con el control presupuestario, permitiendo a los participantes diseñar presupuestos alineados con los objetivos organizacionales. Se explorarán los presupuestos como sistemas de control, la previsión de costos, el análisis de desviaciones y la implementación de sistemas de incentivos para optimizar la rentabilidad y eficiencia operativa.
*Una hora lectiva equivale a 45 minutos.
La Universidad de Piura se reserva el derecho de postergar, reprogramar o cancelar el programa, en caso no se cuente con la cantidad mínima necesaria de participantes. Las sesiones especiales y exámenes podrán ser programados fuera del horario regular de clases, previa comunicación con los alumnos.
Modalidad:
Online | clases en vivo vía ZOOM
Horarios:
Miércoles y jueves de 7:00 p. m. a 10:15 p. m.
Campus Piura
Modalidad: 100% virtual
Inversión
S/ 4,000
Informes
Oficina de Posgrado y Extensión:
939-132-638
posgrado.empresas@udep.edu.pe
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email jose.rodriguez.co@udep.edu.pe
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to jose.rodriguez.co@udep.edu.pe